Our 13-year History
Over the years, Phillips Consulting has played the role of development partner to Banks and other organisations in Nigeria with online presence, through our proprietary Digital Jurist platform. pcl. is experienced in assessing digital touchpoints. We have conducted eight (8) assessments across organisations in the Financial Services, Insurance, Telecommunication and Aviation industries, as well as State Governments and Government Parastatals, over the last 12 years.
The Web Jurist® rating was rebirthed as Digital Jurist to incorporate newer digital touchpoints. Digital Jurist is fashioned to accurately gauge the effectiveness and usefulness of customer-facing websites and other digital platforms in Nigeria, taking into consideration the evolution of websites and the diversification in customer channels in the digital economy. The tool is constantly refreshed for effectiveness and relevance within the current contextual digital environment.
The Digital Jurist ® evaluation tool used for the ratings was developed using intelligent algorithms, and the process entails a step-by-step web analysis using detailed criteria designed specifically to evaluate the effectiveness and performance of digital platforms. These criteria are:
This refers to the user interface, user experience and accessibility of the digital touchpoint. The UI/UX aspect examines the following:
The introduction of the accessibility aspect is a significant upgrade in the Digital Jurist tool. It examines how easy it is for people with disabilities and people with limited knowledge of the English language to use a platform. It is essential to ensure inclusiveness in the development of these touchpoints.
This focuses on the performance, functionality and security/privacy of the various digital touchpoints. This criterion examines the following:
This covers the customer service, support and marketing aspects of various digital touchpoints. It assesses:
This criterion evaluates how engaging and updated the contents on a digital platform are. This criterion assesses the presence of blog post, surveys, reports, newsletters, press releases and downloadable materials. It also considers the accuracy, relevance of the information to the sector, as well as the timeliness of the content.